WhatsApp Launches Helpdesk to Combat Deepfakes: Users Can Detect Fake Content via Chatbot, Available in Four Languages
In a bid to combat misinformation, particularly deepfakes, a WhatsApp helpline will be launched shortly. For this initiative, WhatsApp’s parent company Meta has partnered with the Misinformation Combat Alliance (MCA).
Multilingual Chatbot Assistance: Aiding Users Nationwide
This helpline will take the form of a chatbot, initially available in three regional languages (Hindi, Tamil, and Telugu) along with English. It aims to cater to users across the country, allowing them to verify text messages, images, and videos via the chatbot.
Establishment of Deepfake Analysis Unit by MCA
To analyze and manage complaints received through the WhatsApp helpline, MCA will establish a central ‘Deepfake Analysis Unit’ (DAU).
Imperative of DAU for Curtailing Spread of False Information
Shivnath Thukral, Director of Public Policy India at Meta, stated, “We aim to identify misinformation propagated through AI. It is imperative for our society to take strict and necessary measures against this.”
Upholding Accountability: Need for Deepfake Analysis Unit
Bharat Gupta, President of MCA, emphasized the necessity of a ‘Deepfake Analysis Unit’ (DAU) to curb the dissemination of false information by AI among social media and internet users in India.
Responsibilities in Curtailing Deepfakes Lie with Social Media Platforms
Rajeev Chandrasekhar, Minister of Electronics and Information Technology, highlighted, “All internet platforms in India have a legal responsibility to ensure that their users do not post any false information or deepfake content on their platforms.
