India Today, Jagran New Media & Meta to lead IAMAI’s Digital Advertising Council

By Adfactors PR

Mumbai, October 25, 2023: Mr. Vivek Malhotra, Group CMO, India Today Group, has been elected the new Chairperson of the Digital Advertising Council (DAC), which functions under the aegis of Internet and Mobile Association of India (IAMAI). Mr. Bharat Gupta, CEO, Jagran New Media and Mr. Arun Srinivas, Director & Head – Ad Business, Meta, have been appointed Co-Chairs of the DAC.

The Digital Advertising Council (DAC) under IAMAI is a strong voice in the advertising ecosystem. With over 110+ active members including agencies, publishers, affiliates, adtech and martech companies, DAC engages with more than 500 brands, 250 agencies and 100 publishers through various conferences, roundtables, and offsites.

DAC is working with the digital advertising stakeholders towards the goal of the growth of the digital advertising sector and is committed to delivering value. In the last 18 years of its existence, it has helped the industry grow from a 1% of the total advertising spends in the country to approximately between 30-34% today. Of the many things it engages in, one of the most prominent processes it has set up, is the Billing and Payment Recovery process (BNPP), which helps IAMAI publishers and agencies alike to be paid on time.

The new leadership team will play a pivotal role in guiding DAC and its digital advertising stakeholders to work towards the goal of the growth of the digital advertising sector. Along with this they will also be overseeing and supporting the three Task Force Groups viz. Unified Standard Measurement, Cookieless Future and Affiliate Best Practices. Additionally, they will continue to interact regularly with the Ministry of Information & Broadcasting, ensuring that the interests and concerns of the digital advertising community are effectively represented in regulatory discussions and decision-making processes.

About Internet and Mobile Association of India

Established in 2004, the Internet and Mobile Association of India (IAMAI) is a not-for-profit industry body and the country’s only organization representing the digital services industry with over 500 Indian and multinational corporations as its members, which include established companies in diverse sectors of the digital ecosystem as well as start-ups. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers, and other stakeholders. IAMAI represents varied sectors such as digital payments, fintech, digital commerce, digital advertising, digital entertainment, traveltech, online gaming, edtech, healthtech, agritech, big data, ML, AI & IoT, AR/ VR, logistics-tech, D2C, EV, VC, gift cards and so on.

Disclaimer: The above press release has been provided by Adfactors PR. GrowNxtDigital will not be responsible in any way for the content of the same.