Blinkit by Zomato Launches ‘Bistro’: 10-Minute Snacks, Meals & Beverages Delivery
Zomato’s quick-commerce subsidiary, Blinkit, has launched a platform called ‘Bistro.’ Through this platform, the company promises to deliver snacks, meals, and beverages within 10 minutes. This move is part of Zomato’s strategy to capture the rapidly growing food delivery market.
Zepto Cafe Launched a Day Before Bistro
A day before Bistro’s launch, Zomato’s rival Zepto unveiled its ‘Zepto Cafe.’ According to media reports, Bistro is currently available on the Google Play Store, with plans to launch it on the Apple App Store in the future.
Zomato’s Second Attempt in Instant Food Delivery
This marks Zomato’s second attempt in the instant food and grocery delivery segment. Reports indicate that Zomato had previously launched ‘Zomato Instant,’ which was later discontinued.
Blinkit Introduces Bistro App on December 6
Blinkit, Zomato’s quick-commerce grocery subsidiary, launched its new app, Bistro, on the Google Play Store on December 6, 2024. The app is designed to deliver snacks, meals, and beverages within just 10 minutes.
Competition in Instant Food Delivery Segment
Zomato’s app enters the instant food delivery segment after Swiggy’s Swiggy Bolt and Zepto’s Zepto Cafe. Currently, these apps do not sell proper meals but focus on ready-to-eat items and snacks like samosas, sandwiches, coffee, pastries, and other similar products.
Food Delivery Market in 2024 Expected to Reach ₹3.71 Lakh Crore
According to data from the business intelligence platform Statista, India’s online food delivery market is projected to generate $43.78 billion (₹3.71 lakh crore) in revenue in 2024. It is estimated to grow at an annual rate of 15.61% from 2024 to 2029, with the market size reaching $90.43 billion (₹7.66 lakh crore) by 2029.
Growth Expected in India’s Grocery Delivery Sector
The grocery delivery sector in India is also expected to witness significant growth. Revenue in this sector is projected to grow by 30.7% in 2025. By the end of 2024, the market size is estimated to reach $30.65 billion (₹2.59 lakh crore).
